How to create a successful email campaign?

How to create a successful email campaign?

Before answering this question, let us dive into this service a bit and try to understand what it is and the good, the bad and the ugly sides of the email campaign.

So and so promised you that with just a few hundred dollars, they can send hundreds of thousands of emails for you. This sounds so good isn’t? Worse yet, they try to sell you that million email list for just $99 and you thought it was a great deal! I have so many customers bought into this and have tried it themselves. The reality is that most of these emails will be blocked or filtered as junk by anti spamming network and software. But that is not a big problem. The problem is that your email account may have ended up being listed in the “black list” and unusable. If this email is hosted within your server, the entire server IP address may also be banned. This is a problem that will cost you a lot of time and efforts to untangle or to get out of it. 

So Email Marketing is not what it used to be. This doesn’t mean that Email Campaign is dead or longer a viable solution to your marketing. In fact, if it’s done right; it provides you the biggest bang for your buck. The key here is that it must be done right. So before start sending email out based on the list you just bought...think it twice.

So what Digital Marketing Solutions’s Email Campaign Service do differently? First, we only use quality email list. This means these emails were collected based on permission or subscribed option. Meaning that the end users have given permission to send. Maybe not all of them but as long as you have a delivered rate of about 7% or more, most of the networks are okay with it. Second, in the email there must be an option for the end users to unsubscribe and once this request is made; it will be automatically removed from any future sending. Third, it must come from a trusted network that delivering it. Meaning that the server or network that was used to send these emails is not blacklisted or spam watch rada. Fourth, each email campaign must be monitored and constantly cleaned. Why kept on sending to those who never opened your emails? We have a report of those who opened or not opened as well as one that has been successfully delivered and those that got blocked. So cleaning up and improving the quality of your email list is a major task. Finally, we only charge you for the delivered one and void or no charged for the ones that failed to deliver. Here are a few things that we suggest you do to your email campaign:

1. Scrub and verify your email list regularly. ...
2. Personalize the email to each recipient. ...
3. Use emojis in your subject line. ...
4. Test multiple deployment times. ...
5. Build a double opt-in list. ...
6. Segment your email list. ...
7. Use a custom responsive email template. ...
8. Have one clear call-to-action per email.

I hope that this article or video has helped you somewhat in answering the “How to create a successful email campaign? If you have any questions, please contact Digital Marketing Solutions’s Email Campaign.

Share: